As part of its ongoing negotiations with Dish Network which dumped the network from its lineup, AMC has unleashed real-life Walking Dead zombies in New York City posing as EMTs, street workers, cops, pedestrians and hot dog vendors.
So everyone is piling on TBWA\Chiat\Day for two its most recent Apple commercials in which a Dell Dude-like character comes to the rescue of people in the midst of various computing nightmares. The piling on is well warranted for one simple reason; Apple products are supposed to be so easy to use that you rarely have to call in an Apple Genius for help.
It has been well documented that just having a Facebook page or sending the occasional tweet are not enough to have a significant, sustainable impact on business results. The good news is that there are multiple ways to take advantage of the social media space, and one of the most effective places to start is actually from your own website.
