Everyone knows it’s not easy to slip out of the office for an out of town (or even an in-town) interview. There’s only so many relatives that can die and only so many times your baby can be sick. So BooneOakley has come up with a solution.
It was funny the first time. It was mildly amusing the second time. It began to grate the third time. The fourth, well, it’s like being forced to watch Rebecca Black’s Friday over and over again with toothpicks holding your eyelids open.
Finding your authentic brand’s story is not a luxury for the touchy-feely. Given our overloaded channels of communication and the general lack of trust (and boredom) with advertising messages, finding your brand’s true emotional core and expressing it through your brand’s story is a must.
